RENÉE IS A MARKETING STRATEGIST BASED IN PARIS. SHE GREW UP BETWEEN THE LUSH COUNTRYSIDE, WHOSE LANDSCAPES REFINED HER ARTISTIC SENSIBILITY, AND THE CAPITAL, WHERE SHE GREW HER LOVE FOR ART AND FRENCH GASTRONOMY. LIKE JOSEPHINE BAKER, SHE HAS TWO LOVES: THE COUNTRYSIDE AND PARIS.

AS A “GEN Z” MEMBER, SHE OBSERVED THE MECHANISMS OF ADVERTISING AND MARKETING FROM AN EARLY AGE, DRIVEN BY AN INSTINCTIVE DIGITAL CULTURE. SHE TRAINED IN DIGITAL MARKETING, THEN PURSUED A MASTER DEGREE IN BUSINESS MANAGEMENT AT PARIS PANTHEON-ASSAS UNIVERSITY. SHE MADE HER DEBUT AT PUBLICIS BEFORE MOVING INTO THE TECH ECOSYSTEM, PARTICULARLY IN SAAS AND FINTECH, WHERE SHE HELD CROSS-FUNCTIONAL POSITIONS COMBINING MARKETING, SALES AND STRATEGY, THUS DEVELOPING A DISCERNING UNDERSTANDING OF BUSINESS.

HER ARTISTIC SENSIBILITY, NURTURED BY COURSES AT THE ÉCOLE DU LOUVRE HELPED HER BUILD A UNIQUE PERSPECTIVE AT THE CROSSROADS OF ART, LIFESTYLE, AND TECH, WHICH SHE NOW USES TO SUPPORT COMPANIES IN BUILDING COHERENT, DESIRABLE, AND SUSTAINABLE MARKETING STRATEGIES.